We started by digging into what sets Alliance apart.

Their commitment to turnkey excellence—from project inception through to delivery—is matched by a long-term vision to shape communities that thrive. That insight became the cornerstone of the new identity. The redesigned logo draws on geometric precision, forming a bold ‘A’ built from structured components. This modular design speaks to construction, collaboration, and enduring foundations.

Visually, the mark is both strong and fluid.

It captures the technical rigor required to deliver complex developments while nodding to the human impact of each project. Whether Alliance is building high-rise residences, educational campuses, or aged care communities, the new brand communicates professionalism with heart.

Our work extended beyond the logo

We created a comprehensive brand manual covering everything from uniforms and vehicle signage to social media assets and site hoarding. This ensured that the identity would be executed consistently across all environments, strengthening trust with stakeholders, partners, and the public alike.

Alliance Project Group now steps forward with a revitalized brand that mirrors the scale of their ambition. The new identity is contemporary, confident, and globally relevant—designed to connect with both local communities and international investors. It's more than a new look. It's a new statement of purpose, built to inspire and endure.

Watch the movie

Click the video above to see a mini-documentary of the project.