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Creating a global brand for a company that is really going places

EXEED — ABU DHABI, UAE

Creating a global brand for a company that is really going places

We were approached to rebrand Exeed Industries, an industrial group of companies based in the UAE offering construction, engineering, building materials and consumer goods. Focused on creating state-of-the-art solutions and technology in the region, Exeed was looking to shift its focus into exporting electrical goods globally. The brand needed to be something that could present elegance yet be industrious. It needed to be able to be reproduced and applied simply, and it needed to feel like it was going places.

We were approached to rebrand Exeed Industries, an industrial group of companies based in the UAE offering construction, engineering, building materials and consumer goods. Focused on creating state-of-the-art solutions and technology in the region, Exeed was looking to shift its focus into exporting electrical goods globally. The brand needed to be something that could present elegance yet be industrious. It needed to be able to be reproduced and applied simply, and it needed to feel like it was going places.

EXEED — ABU DHABI, UAE

Creating a global brand for a company that is really going places

We were approached to rebrand Exeed Industries, an industrial group of companies based in the UAE offering construction, engineering, building materials and consumer goods. Focused on creating state-of-the-art solutions and technology in the region, Exeed was looking to shift its focus into exporting electrical goods globally. The brand needed to be something that could present elegance yet be industrious. It needed to be able to be reproduced and applied simply, and it needed to feel like it was going places.

Stylized "exeed" text logo, with the "x" in red and crossed, on a white background. "OLD" appears in gray at the top left.
Exeed logo with red and black design on white background. Features a stylized red symbol and the word "Exeed" in black. "NEW" in gray above.

An ‘E’ motion to point to the future of innovation

The chosen logo mark was built on the merge of the letter ‘E’ and the forward motion to symbolise progression, air, heat and all other processes that tie to the company’s wide-ranging services. Numerous designs were tested on packaging, appliances and various other collateral to rigorously test their versatility. As a result, the chosen logo mark has simplicity and diversity that can carry the company forward for generations. Supergraphics and patterns were also integrated into the brand guide to increase brand recognition.


Red flag with "Exeed" text flutters in cityscape. Skyscrapers in the background with a hazy sky, creating a dynamic urban atmosphere.

We are extremely proud of this brand and how well it serves the vast range of company services. It presents exceptionally clearly and adapts perfectly when presented in Arabic.


Red and white truck with Exeed Industries logo, parked against a gray background. Bold geometric patterns enhance the modern design.

Red hard hat with "Exeed" logo and chevron design on white background, reflecting light.
3D gold sign reading "Exeed Elite" on a textured brown wall, creating an upscale and professional appearance.


Outdoor ad with the words "WHERE ART MEETS COOL" promoting Exeed Elite in an urban night setting. Illuminated, modern background.
Red Exeed Litecast lanyard with an ID badge featuring a man's photo, name, and title against a white background.


For a brand truly moving forward

Exeed is a company that is not shy about chasing success. With numerous awards across its industries, it looks to take its innovative heart into all future business endeavours.


Golden text spelling "Exce" on a dark background, with a shimmering and textured effect, conveying a luxurious and striking appearance.

We Specialize in

Brand Strategy

Brand Analysis

Research & Development

Brand Narrative

Brand Positioning

Brand Architecture

Naming

Baseline & Tagline

Branded Content

Tone of Voice

Brand Key Messaging

Market Intelligence

Consumer Insight

Brand Identity

Brand Logotype

Visual Language

Videography

PR Networking

Design & Art Direction
Digital
Packaging
Type Design
Editorial
Environmental
Illustration
Finished Art
Cultural Connection

Brand Management
Brand Activation
Photography
Motion Graphics
Content Direction
Curation for Brands
Change Management
Trademark Registration
Brand Migration

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