We began by understanding SCIMEE's vision

To create a brand that feels grounded in Chinese culture, yet progressive enough to resonate with international audiences. Drawing from their emphasis on balance and purity, we explored visual metaphors like mountain reflections and the harmony of yin and yang. These concepts formed the foundation of our creative direction.

The final logo features an abstract 'S' shape crafted from intersecting organic forms. It evokes flowing water and mirrored surfaces, while communicating precision, balance, and unity. Its geometry suggests both motion and calm—qualities essential to SCIMEE's brand promise. The symbol also hints at the traditional Chinese coin, echoing strength and continuity with a modern twist.

Color played a vital role in reinforcing brand values.

The palette blends shades of cyan and deep green to reflect purity, innovation, and ecological responsibility. This scheme stands out in a market saturated by corporate blues and positions SCIMEE with a distinct voice and personality.

To extend the identity, we created applications for uniforms, vehicles, product packaging, and signage. Every detail reinforces SCIMEE's core message: science makes the environment excellent. With a new visual language rooted in meaning, SCIMEE now communicates its mission with confidence—at home and around the world.