NEW YORK - CHICAGO - HONG KONG - SYDNEY
We are RJA
We help brands reach global audiences
We are a global agency working with international brands to bring impactful and meaningful connections to their markets. With decades of experience working with Fortune 500 companies and emerging start-ups, Rob Janoff Agency (RJA) knows how to build and retain relevance in companies and their image. Whether branding, digital, campaign development or strategy, we can work with your brand to help bring it the attention it deserves.
Branding is big business. Large agencies have enormous infrastructure to support. Their approach is often similar from client to client and there can be a lack of agility when crafting campaigns.
We work with clients in a bespoke way. Craftsmanship forms a big part of our approach and so the design outcomes are built to be beautiful.
Our first goal with new clients is forming a close and productive working relationship. Fostering trust and respect allows Rob and the team to offer advice that is well received and outcomes that achieve the best result.
Many of our clients come to us at moments of change. Sometimes that means a full rebrand. Sometimes it means a careful refresh that brings clarity and relevance back to an existing identity.
Since his work with Apple, Rob Janoff has been widely recognised for his expertise in rebranding. At Apple, Rob designed the iconic Apple logo, a mark that has endured for decades and helped define one of the most valuable brands in the world.
Whether the outcome is a complete reimagining of a brand system or a more considered evolution, Rob and the team approach the process with the same discipline and care. A successful rebrand must be meaningful, commercially sound, and capable of supporting long-term growth.
We work closely with your marketing and brand teams, integrating rather than operating at a distance. Collaboration is central to our approach. We believe our clients should feel confident, empowered, and fully invested in the work we create together. Our role is not to impose a solution, but to guide the process and help shape a result that feels right for your organisation and your future.
We Specialize in
Tone of Voice
Brand Key Messaging
Market Intelligence
Consumer Insight
Brand Identity
Brand Logotype
Visual Language
Videography
PR Networking
Design & Art Direction
Digital
Packaging
Type Design
Editorial
Environmental
Illustration
Finished Art
Cultural Connection
Brand Management
Brand Activation
Photography
Motion Graphics
Content Direction
Curation for Brands
Change Management
Trademark Registration
Brand Migration