Food / Identity
CLAI
An Italian story, clearly told
01 / CONTEXT / Italy / Food & agriculture
Respect the roots
CLAI’s identity refresh began with a business rooted in Italy’s agricultural and food heritage. A visit to the cooperative in Imola gave Rob and the local team a chance to understand the people and values behind its products.
02 / THE DESIGN IDEA
Make the warmth visible
The design brought a welcoming, human expression into the mark. The intention was to retain the cooperative’s character while creating an identity suited to a growing international presence.
03 / IN APPLICATION
A brand across touchpoints
Packaging and communication extend that expression beyond the logo. The central idea is care: for the people doing the work, for the quality of the product and for the people sharing it.
