Food / Identity
Millow
A fresh appetite
01 / CONTEXT / Sweden / Food innovation
Make new science approachable
Millow develops food from mycelium and oats. The agency worked with the founding team on naming, brand direction and the communications needed to introduce an unfamiliar food innovation.
02 / THE DESIGN IDEA
A warmer introduction
The name and flowing visual identity balance a Nordic character with an approachable personality. Illustration gives the science a human point of entry, helping the brand speak beyond a specialist audience.
03 / IN APPLICATION
From identity to explanation
The work extended into investor materials, website design and digital communication. The task throughout was to explain the technology clearly while retaining the warmth and character of the brand.